BlocBoi Fame x Throne Cycles "The Goon"

BlocBoi Fame x Throne Cycles "The Goon"

With summer just around the corner we wanted to introduce a new way of running the streets. Besides going fast at criterium races we also wanted to create a bike with more leisure. In collaboration with one of LA's urban cyclists and underground MCs, we created an developed a seamless introduction into the 29" urban street bike culture with BlocBoi Fame. Our new Goon 29" fixed gear urban bike is meant for the streets and overall shredding! It comes equipped with a 17T fixed cog and rear brake but with multiple ways to set it up you can run it brakeless, freewheel, dirt, wheelie shredder, it is a platform for pretty much anything you want to run the streets. With large tires and hard riding, it can handle trails, jumps, wheelies and that courier life in the city. 
We joined BlocBoi, Wooda, and Deezy  and took out all 3 builds to our favorite local spots around LA to put these bike up to the test and they did not disappoint. From local trails in Elysian Park and busting wheelies at the black top we definitely took in the views. We headed to Downtown LA afterwards to cruised some of the busiest intersections while shredding the new Goon bike. Don't miss out on this exclusive release and Pre-Order your bike today here and check out the full video of our takeover! #TheGoonTakeover
June 06, 2018 — Hans Eche
The Heavy Pedal - Phoenix Suffer Cat

The Heavy Pedal - Phoenix Suffer Cat

  As we prep for our upcoming season we decided last minute to take a drive to Phoenix AZ for their annual Suffer cat race hosted by our friends over at @TheHeavyPedal & @TrackOrDieNYC . We packed our bags, bikes and took on the 6 hour drive forgetting about the change in Time Zone, but lucky for us we got their just in time even thought we made some pit stops along the way in the middle of nowhere. Felt great to get out of our city for a couple days. We went into the event not knowing the city or what to expect for the alleycat race, all we knew we had to keep up with the fastest locals of the city and make sure our google maps location was on.

   With over 45+ racers attending this event we were stoked to get rolling and of course staying safe on those streets! The suffer cat consisted of 5 checkpoints scattered all over the city with an easy concept: For each checkpoint you went to you had too come back to the start line, There was no order. So as they made us line up our bikes across the streets we knew we had to be one of the first ones out and head to the furthest checkpoint on the manifest. As the rest of the party stayed watching who was coming in, it was hard to tell who was in the lead since everyone scattered and hit different checkpoints making it a close race. 43 miles in and there was one last checkpoint remaining for Rios and Barra along with 2 other athletes. After a couple hours, a few beers and the sun finally setting we saw a White Lazer Helmet sprinting for the finish. RIOS! with all 5 cards from his checkpoints and not far back Barra as well. We were so stoked to get 1st and 2nd for the Annual SufferCat and wouldn't have been possible without the help of some locals and organizers. This was definitely a suffer fest and most importantly a fun race. It is always good to be reminded that its not all serious and about racing crits. We grew up with the love of fixedgear racing in the streets whether it was a checkpoint race or a open course traffic crit, we live this lifestyle and as more pro retired athletes take adaptation of the brakeless track bike only the true riders own it out there on the streets! So if you're one of them keep crushing! Thank you Phoenix for being welcoming and letting us check out your city. Special Thanks to Jesse and the crew at @theheavypedal and @trackordieNYC for the goods times, rad hangs, and keeping us safe out there.

 

Cover photo by @boostamantefotos Check out more of his coverage here.

March 07, 2018 — Hans Eche
Redbull Last Stand - #ThroneTourSA

Redbull Last Stand - #ThroneTourSA

This past weekend we headed east towards the Lone Star State, San Antonio TX for the second installment of the Redbull Last Stand. We landed Friday night and headed straight to our dudes at @Bottom Bracket to get our bikes dialed up and join them for a mosey ride trough some of SATX downtown landmarks. As we prepared for Race Day we saw the final line up and knew it was going to be a battle till the end! With some of fastest riders lined up we had one goal in mind, don't be last.

   The Qualifiers started with the Track Category with Heat 1 (us) going up first. With big names in that heat like Colin and Addison we aimed to lay down a fast lap to position a grid spot on the front line. It worked, all 3 of our top riders advanced to the finals landing a spot in the top 15. As we watched the rest of the heats go up we saw some gnarly crashes on turn 1 that made officials widen up the course and not have it too narrow. A good move by the officials and keeping the course as safe as possible. As the qualifiers came to an end we got back on the rollers and started warming up for the Final race of the season for us.

   Out of 92 athletes only 50 qualified for the finals, out of those 50 we were sitting in top 15. As officials called each of us to the start line you can feel the intensity in the air and a sense of relief that this was the final moments before they start gunning down the course at a 28mph average speed. Just like that, BOOM! The race had started and we were moving! With 15 laps in you can see the front field gaining up on the last riders remaining which made things a bit difficult since officials said they weren't going to pull any riders that got lapped so the front pack was unsure if they should go around them. Officials had no choice but to pull just about 10 riders or so from the race and let them keep racing without pulling anyone for about 7 laps, things got sketchy and the race got faster! After a few more laps you could see who was in the top 20 field with all of our 3 riders still in the battle. One by one they started getting picked off as the race grew more intense and everyone with the same state of mind of not being the last one. Overall we came here with one goal and we definitely left it all in the field. We came close and are stoked for the lineup for our 2018 roster. Our San Antonio local James came in at a solid 9th place with our newest team member Barra coming in 11th place. Jerry came close to the top 15 pay out and landed a 16th place finish. We were so stoked at the amount of support we got from everyone specially the locals that kept us going hard, non of this would have been possible with out our supporters. We closed that chapter and headed to @BBSC for the Unofficial Official After Party / Alleycat we were hosting with our friends at Bottom Bracket and the experience was unforgettable. We had a great time with everyone and too many lone stars as we should have. If you appreciate good photography check out some awesome actions shots by our friend @txtroublemaker and give him a follow.

Thank you
Bottom Bracket
The Seventh Letter
Lazer Helmets
Swiftwick Socks
Ritchey Logic

 

October 12, 2017 — Hans Eche
Throne Cycles x The Seventh Letter Release

Throne Cycles x The Seventh Letter Release

We are stoked to finally unveil the Limited Edition and one of our most anticipated bike release of 2017! We created an exclusive limited run of the TRKLRD complete build in collaboration with The Seventh Letter. Only 100 of these complete bikes have been produced with the help of The Seventh Letter art team. A one-of-a-kind stealth matte with gloss black paint scheme, paying attention to detail we added a custom gold plated head-badge with subtle gold hits on the frame. Run the streets and Rule the track! #RiskTakers #TWFSLxTHRONE
July 15, 2017 — Hans Eche
Throne Cycles - 10th Red Hook Crit

Throne Cycles - 10th Red Hook Crit

Describing our story of having traveled to Brooklyn, NY for the 10th anniversary Red Hook Crit race is a bit of a challenge, It is definitely one of those you had to be there and experience it yourself type of moments. We landed Thursday night and pretty much hung out at our AirBnB all Friday with the exception of going to the Pre-Party for a bit at the Chrome Industries flagship store. With the new format for qualifiers we felt that it was a better way to land a spot in the finals and even make the top 5 rows. We got put in Heat 5 with some top riders like Aldo from Specialized and Roberto of Bike channel team, but that didn't stop our motivation. We went in with one goal in mind, Drop the hammer for 30 minutes and we did exactly that! We secured a spot in the main race in 10th and 16th position which felt great knowing we didn't have to put more energy in the Last Chance Race. For the Women qualifiers we missed the super pole position by a few spot but Alex still secured her mark coming in at 11th overall in her heat.
We felt great knowing we all made the main events of the night and had to keep our adrenaline going for the final race. The Women kicked off the series first, we are sure now everyone is aware of the Viral video of the first major crash of the night, it definitely changed the mood not just for the athletes but for spectators as well. Lucky with all that blood pumping Alex still managed to get up and give it a go with a sprained wrist and bruises on her hip. Our team handled the situation fantastic being able to swap out her rear wheel that got damaged because of the impact and get her rolling for the restart. Check out more videos of the race at @redhookcrit A fast race for sure that was captured all on our Live Instagram feed so make sure you are following us so you never miss the action! @ThroneCycles
Cowbells ringing, People cheering, and the athletes lining up for the biggest event of the night, you could feel the vibes in the atmosphere, both anxious and thrilling. Right off the bat the group got strung out with a breakaway and chase group after chase group. With many crashes going down left and right we wish we could have made it to the front of the final race but it wasn't for lack of form or skill, we were racing among some of the best in the game. With 7 to go the group we were in got blue flagged and there was confusion in the peloton, Chas, Bobe, Martucci, we recall someone saying "Are we blue flagged? WTF?!" Yea i think so... - James. We couldn't see the moto behind us nor the breakaway so we kept pushing and next thing you know RED FLAG ! RED FLAG ! Our local So Cal rider and friend unfortunately went down hard, they had to restart the race. Rest up Cesar we will see you soon slaying the crits even stronger. A fast race indeed that we took part of and made history and we couldn't be happier at the results and all the effort we put out. We were stoked to come to Red Hook Crit and do damage and keep it rubber side down, Check out more pics of our adventures in New York City at @ThroneCycles and enjoy some killer shots by @BoostamanteFotos.
Thank you all for the support, the fans, everyone that came to say wassup, that cheered us on, Jimmy the mechanic, @stayslowww for the loaner wheel. See ya soon!
Check out the Final Results at redhookcrit.com
May 03, 2017 — Hans Eche
Throne Cycles SF - Mission Crit IV

Throne Cycles SF - Mission Crit IV

The fourth annual Mission Crit went down in San Francisco, CA and we were stoked to be back in a city full of culture and bikes. This year they had a better system for qualifiers and although our times weren't that great it didn't stop us from shredding with some of the best of the west. We landed a spot in the 30s out of 100 athletes that qualified and only 50 got to participate in the main event.

With top athletes lining up on the start line we knew it wasn't going to be an easy battle and just like that on the first lap the whole field got strung out. We battled to move up spots but with 2 hairpins, each turn the group slowed down, with the front pack gaining every second to get ahead of the chase pack. 

With 7 laps to go the 4 athletes that broke away ended up lapping the field and although it wasn't our best performance we were stoked that the win came back to SoCal, a local and a friend of ours @c.bauke won the race against the heavy hitters. 

The next morning we decided to grab our bikes and explore the city, we ended up doing a 35 mile loop around Golden State Park and across the Golden Gate Bridge. We decided to ride through the city and back towards Mission District to check out Twin Peaks. A local spot for the locals looking for a climb and good views. It was definitely gnarly!

Enjoy these quick recap videos of our team racing along side our friends and the TRKLRD running the streets of the bay! BeyondBrutal x ThroneCycles

 

 

Enjoy this photoset by our dude @JasonLee210
April 28, 2017 — Hans Eche
So Cal Fixed Series - Martucci Crit

So Cal Fixed Series - Martucci Crit

The second race of the series was hosted at a local training course in Carson with a slight twist to it. Instead of your classic 4 turn course they decided to make it a bit interesting and they added 2 hairpins at the end of turn 1 and 3. This definitely was an exciting race to watch for all three categories. They kicked it off with the Women Field and right off the bat they kept it moving fast! The infamous Jo came out and crushed it as usual but that didn't stop the other athletes from giving it their all. Alex Reich held a great position with a chase break with 2 other riders and on the final lap it came down to a sprint landing a second place podium.
The course was definitely fun and different to that course so when the Men lined up they had the similar goal, off the front and try to break away. With 20 minutes in one rider from Zero Miedo managed to get away from everyone and stick his break away. Cristian and Jerry managed to not lose the pack getting out of each hair pin and with 10 minutes to go Jerry attacked with a few other riders to hold a 10 sec gap on the group. Same finish as the Women is came down to the last sprint with Martucci getting Jerry a bike length bumping him down to a 3rd place overall. We are stoked to be leading the series in the Women field and sitting 8th overall in the Men. It's still early to call it with 4 more races left in the series but we are confident enough that we will bring our A game. Check out some dope stills from the event captured by @boostamatefotos.
#CritSlayer
March 15, 2017 — Cindy Victoria
So Cal Fixed Series - Morris Crit

So Cal Fixed Series - Morris Crit

With an unusual weather in southern California the season opener of the So Cal Fixed Series wasn't so sunny for the first half of the race. This year SCFS changed a few things up a bit by offering a second category for men athletes and the younger generation. The new Attack category added is meant to attract younger and inexperienced athletes that need that extra push and development to get to the level of Elite riders. With over 40 racers participating it definitely was a good show to watch and keep an eye out for future racers that will tie in perfectly with the vision of our brand. We are stoked to see the sport growing not only in the younger racers but the Women field as well. This year we we are happy to announce Alex Reich as part of the Throne Team for 2017, she is a local in the road cycling scene of San Diego and a resident in the Orange County area. She along 21 other women came out to race and what looked to be the worse rain of the day, they definitely left it all on the field. Alex along 3 other women got away on a break early in the race so we knew it was going to come down to a sprint finish and with one lap to go they definitely kicked it up a notch. Alex came out looking strong for the first race of the series and landed a 3rd place podium spot and what looks to be a promising series. 
As the Elite men lined up the sun finally started to show it self and it quickly dried up some of the course. This year we also added some Men to our roster, one of them a local to all the crits here in LA, Jerry Rios. He came out in full force and although he hadn't been spinning on a track bike for a few months he definitely showed his determination and power with the help of James. With it being the first race of the season we are glad to have a solid team for 2017 and are stoked to be racing with like minded individuals. Keep a look out for us for the rest of the series and swing by our team tent for goodies and giveaways. 
March 03, 2017 — hansel echeverria
Bone Machine Crit - #thronetourPDX

Bone Machine Crit - #thronetourPDX

While we were stoked to be part of the first ever So Cal Fixed Series we were also stoked that another West Coast race popped up, The Bone Machine Crit in Portland, OR. This was a great opportunity to get the team together and enjoy some fun racing in a different city we have never been too. The last race we all raced together was the Shortline Crit in Long Beach, CA so having this opportunity was great and on the plus side we got to checkout some scenic views. What seemed that most of the locals from Los Angeles made their way up to race it was great to hang out / race with similar faces and of course new ones. We arrived to PDX Friday afternoon hungry of course, so we did a quick scope around the city and got some coffee and food with some locals. We chilled for most of the trip and waited for the big day, Sunday! 

Local LA photographer Julio Boostamante was in town for the race as well and of course he worked his magic behind the lens. With only about 45 registered racers Bone Machine hosted individual time trials for qualifiers and the fastest time having the 1st spot in the grid line up. We qualified in the in the top 15 so we weren't to far behind but that didn't matter because as soon as the race started is full on slayer mode! What seemed to be each lap getting faster the field got strung out and riders started hitting the pavement on the hairpin turns. We tried to play it smart and bridge some gaps and not let a breakaway happen by sitting in the peleton. Maybe running a smaller ratio would have worked better for us but we did what we though was best and with 5 to go it was attack after attack! We went in with one thing in mind, Stay Alive! and we did that! Ha! We came in 10th and 12th in the final race with only 14 or so athletes surviving the carnage, by far one of the best technical courses we have ever raced in. So thanks again Portland, Bone Machine, Grilled Cheese Truck, and all the local coffee shops! See ya soon. For more coverage check out the feeds of @quickdrawdubois , @what_the_heck , @cri.stianmartinez and @thronecycles #CritSLayer

September 14, 2016 — Cindy Victoria
Wolfpack Hustle - Shortline Crit 2016

Wolfpack Hustle - Shortline Crit 2016

On May 7th 2016, racers from across the world came to Long Beach CA for the season opener of the Wolfpack Hustle Unified Title Series with one goal, to race bikes on a closed circuit in downtown LBC. We have always enjoyed this circuit for it being fast paced and keeping the adrenaline high. With the same format as previous years there was about 180 athletes qualifying and only the top 85 would move forward in the main event. That whole weekend was a great experience for us as we got to hang out with some new and familiar faces including our newest member of our family James Dubois a local to the San Antonio Crits and an overall great athlete. Since this year there wasn't a road category the show started later than usual which worked well since we were in the last qualifier among some of the best in the game including So Cals finest from Bahati Racing and international riders like Mario from IRD. With a great team lined up we had one thing in mind, get out there, have fun, and leave it all on the field. Qualifiers came by fast and we managed to secure slots in the first 4 rows of the main event. Looking around the field we knew we were going to have to drop our A game if we wanted to secure a spot on the podium. 

The women track field went up first leaving the Men for the finale but that didn't stop these women from racing hard and fast and with about 6 laps to go our team rider Natalie had to get pulled because the front pack gained on her. As the men lined up for the finale you could feel the tense and eagerness for the race to start. This 4 corner circuit takes a lot of effort and tactics to move up on the field and like many other races one has to be cautious and look ahead at all times for any fallen riders. With a 30 lap countdown our team had a good solid position in the front pack making moves and pulls to try to extend the peloton and not let anyone break away. There was a few crashes prior to the big major crash that a lot of racers went down including team rider Hector that took a tumble with his #ThronePrism and James showing his handling skills as he jumped over some fallen riders busting a Sagan move like in Roubaix. That tumble didn't stop Hector, he got back up and jumped on his saddle and continued to race lucky they stopped the race and restarted it at the start line. By this time more than half the field was already lapped and Cristian was stuck avoiding those spills making him pull out of the race earlier than expected. They lined up once again, quick bike check, and Don counted them down as they stormed off to get a good position in the front. Hector was holding a great position in the front and with 2 laps to go another major crash after turn 2 went down leaving a rider unconscious and having no other option but for another restart. To keep the crowd on its feet they started the race again but this time with 5 laps to go making it an all out war between some of the best and as they came on turn 3 it was all or nothing everyone positioned themselves for the final sprint and when getting out of turn 4 it was a free for all. Finishing at 9th and 15th place we finished the Shortline Crit in a good position and rode away in one piece and just in time to party with the rest of the crew. We are glad none of our riders suffered any serious injury in one of the most intense #ShortlineCrit races that has ever gone down and thank everyone at WolfpackHustle for making this event run smooth and taking the caution to keep everyone safe. Thanks to our partners SwiftwickSocks and MonstrowCycling

Enjoy some killer shots by our friends @Keivan.O and @BoostamanteFotos

May 11, 2016 — hansel echeverria
Los Angeles Marathon Crash Ride

Los Angeles Marathon Crash Ride

This past weekend was the annual Los Angeles marathon that passes through different cities in the greater LA area including Echo Park, Hollywood, and Santa Monica. There is a bit of history on how the Marathon Crash ride came to be, with the first couple years being a competitive race held by Wolfpack hustle. We are fortunate enough to have such a solid cycling community that attracts riders of all ages and different backgrounds of cycling to come out at 4am to ride bikes. Since the first race we have always been part of this growing culture and glad to have everyone be a part of it. There is no way the city of LA can stop hundreds of cyclist rolling down the marathon course, that's how "The Marathon Crash Ride" came to be. This year we gathered up our team and group of friends to ride with us and try out the new Throne Phantom Limited Edition complete build and the response was remarkable. We started out at Tang's Donuts on Sunset Blvd. and with the help of LAPD escort we rolled west down towards Hollywood. 

We saw a lot of familiar faces and definitely some new ones riding their Throne Cycles builds. The closer we got to the Ocean though the heavier the marine layer got. We estimated about 600 plus riders came out to enjoy this annual ride. It's not everyday you can ride trough the city with no cars on route. The ride ended at Santa Monica beach and we gathered up our crew to hit the pier and enjoy some scenery. We took a stroll along the beach and ended up at Dogtown Cafe for some coffee and breakfast burritos. If you ever plan to visit Los Angeles this would be a great time if you'd like to ride freely on a closed course. Stay posted and check out more pics on our Instagram @thronecycles.

February 18, 2016 — hansel echeverria
Wolfpack Hustle - Austin Crit Finale

Wolfpack Hustle - Austin Crit Finale

Just like that the series for the Wolfpack Hustle is over. We cant thank Don enough for hosting and holding it down for Los Angeles in the unsanctioned fixedgear races. One thing we enjoy is that it brings out athletes from around the world to showcase their talents. This Crit Finale put our riders to the test. with Red Hook Milan winner and Big Team names like IRDMODENA and Impulse Stage, we knew it was going to be a battle. With the main event being on Saturday Oct. 17th, we packed up our team vehicle and headed east on the 10 fwy on Wednesday night. We drove 1,390 miles towards Texas with a few stops along the way and through one of the craziest Thunder Storms we have ever experienced. We arrived in San Antonio on Thursday night and hung out with some friends and locals of that city. Although it was a bit late it didn't stop us from having a good night, thanks again Bottom Bracket Social Club. Friday morning we woke up and had some delicious breakfast tacos before hitting the road to our main destination, Austin. We hung out that afternoon with some friends that were already in town and relaxed through out the night to be ready for the main event.

9:45am and the alarm clock is ringing as we rush to get ready for the race. We took a quick spin to the Driveway where the race was going to take place, only to find out we were early with enough time to get warmed up. Our team was on Group 4 with a few friends from LA we knew if we stayed close and jammed it as a group we would have a higher chance of getting a good position in the qualifier and that's exactly what we did. With a glitch in the timing chips and what seemed to be a delay while they got that sorted out All 97 racers were allowed to race since the cut was only 15 people. We sat in the 30s so we had a good position. As we calmly waited the Woman track finale was up and that meant our rider Natalie was up. last minute doubts made her run a big ratio that she was not use too and the way these women were riding they didn't hold anything back. With 8 laps to go the front pack caught up to her leaving her no choice but to take a DNF for the first time in the series. 97 racers lined up for the Men Track Finale with our team holding positions in the top 30s. Just as the race started the group was already separated with a few break away attempts, the chase pack, the pelaton, and the stragglers. With 3 laps in riders were already getting pulled and taken off the course because the front pack was coming in hot and for that matter no break away attempts managed to stick. On the 7th lap coming in to the first chicane 2 riders from different teams ended up colliding and falling in the front pack, with no quick choice to be made our team rider Cristian couldn't avoid the crash and in the process ended up going over his bars and resulting in a broken clavicle. We still had Angel and Hector pushing in the front lead working together to crank up the pace. This race was definitely one of the fastest race hosted by Wolfpack Hustle and it came down to the final sprint. With one last attempt to break away from an LA local a 52 year old bridged the gap and went all out on the last sprint winning the Austin Crit. Angel came in at a solid 11th place as he sprinted with Safa from Leader bikes for that top 10 finish. Just behind them was Hector coming in at 16th place. Overall we are stoked on the results of this final race and the achievement our team has accomplished. We have come a long way since we first started and are proud to say that we have established a solid team from the ground up and thanks to our sponsors that continue to support our team. Built not Bought. 

October 26, 2015 — Ike Solano