BUILT DIFFERENT.
RIDE DIFFERENT.

MORE THAN A BICYCLE. MORE THAN A BRAND.
A CULTURE BUILT AROUND THE RIDE.

LOS ANGELES ROOTS

OUR STORY

Throne Cycles was built around a simple idea: create bikes that stand out, perform, and give riders something they're proud to own.

Rooted in Southern California's cycling culture, Throne has grown from its foundations in urban bicycles and BMX into a family of brands built for the next generation of riders.

From the streets of Los Angeles to riders across the country, our passion for design, individuality, and innovation continues to drive everything we do.

OUR JOURNEY

THE EVOLUTION

From track bikes and urban cycling to electric mobility and high-performance e-moto, our journey continues to evolve alongside the riders who inspire us.

THE ROOTS

Throne Cycles emerges from the Los Angeles cycling scene, building its identity around distinctive bicycles and riding culture.

TRACK ERA

Track and fixed-gear models help establish Throne's identity in performance, design, and urban cycling.

THE GOON

The Goon lineup brings a new dimension to the brand through big-wheel BMX, street riding, and wheelie culture.

TODAY

The family expands with Strike Cycles and SRPNT, reaching new riders through electric bikes and electric off-road machines.

ONE PASSION. DIFFERENT RIDES.

OUR BRANDS

Different machines. Different experiences. One shared passion for riding.

THRONE CYCLES

WHERE IT ALL BEGAN. From track bikes to BMX and urban riding, Throne represents individuality, style, and the culture that started it all.

STRIKE CYCLES

A NEW WAY TO RIDE. Strike combines recognizable designs with electric mobility, creating exciting ways to experience the ride.

SRPNT

THE NEXT LEVEL. Built around high-performance electric off-road machines, SRPNT represents our ambition to push boundaries and explore what's possible.

FIND YOUR RIDE

EXPLORE OUR LINEUP

From city streets to off-road adventures. Find the ride that fits your lifestyle.

BICYCLES & BMX

Built for the streets.

E-BIKES

Electric freedom for every ride.

E-MOTOS

Power meets adventure.

PARTS & ACCESSORIES

Customize, maintain and upgrade your ride.

BUILT FOR WHAT'S NEXT

THE ROAD AHEAD

From our home in Southern California to riders and dealers across the country, our mission is to create products that inspire people to get outside, discover new experiences, and ride with confidence.

We're proud of where we started, excited about where we're going, and committed to building what's next.

THE RIDE NEVER STOPS.